Thousands of things are happening all at once in the internet. It’s so easy for a user to fall deep in the online rabbit hole. It’s not enough just to have a website nowadays; you need a great strategy. For Flower Delivery Singapore shops, for instance, they’re supposed to have a specific target audience—people who only look for flowers online. However, with the right tools and strategies, your shop can attract more attention from different audiences.
Photos with Stories
People are drawn to stories. It’s good if your florist Singapore shop features slideshows and pages of flowers arranged to perfection. But pair a flower arrangement with smiling faces and moments that encourage fond memories, and you as a florist online entrepreneur will have amazing marketing pieces you can share in any of your social media pages. And since most people go gaga for stories, the pictures you carefully conceptualized, shot, and edited will most likely be shared among different users. This will be most effective during holidays such as Christmas, Valentine’s Day, and White Day. Be careful not to use the cliched stories and photo compositions! Your target audience might dismiss your finished product as generic. Be as unique as possible.
Feature videos are pretty much like the photos, only they required more preparation and work. However, users are also mostly to pause and check a product out if it is showcased in video format, especially when the video is catchy. Your online florist Singapore shop can play with so many themes with feature videos. You can do it commercial style with a 30-second to 60-second time frame promoting your express flowers feature, web series style that is very popular among young users and are great if you want to promote your YouTube channel, and even something like the concept of pictures with stories, where you feature interesting stories using your flowers in the video. This is a tricky one, though, because if you get carried away, your video might get too long, and most users only have patience to watch a random video for 3-5 minutes at most.
Shop Events such as Floral Festa, Blossom Boomerang, or Other Catchy Events You Can Come Up With.
With this strategy, it is best to utilize your social media pages. Whether you are planning to hold a promo like same day flower delivery, a small event in your shop, a giveaway that involves, say, birthday flowers, or some other gimmick, your social media pages can not only get the word out there, but also attract potential event goers and customers for your flower shop. The event feature in Facebook pages is proven to be most useful. Once you’ve created an event, you can share it to your other social media pages like Twitter, Instagram, and Pinterest.
Thanks to modern technology, there are many other strategies florist shops can utilize for their products. Just be smart and make sure that your strategy fits well with the products/flowers you are promoting.