Marketing Ideas for your Thomson florist business in Singapore
Are you worried that you are not doing a good job with your Flower Delivery business and Thomson Florist in Singapore? If you are just starting out, then it is probably normal that you would feel a bit intimidated by the community of flower shops. Do not give in to pressure. While it may be intimidating at first but if you focus on your business and find ways to work smart instead of working to hard then you are sure to get your business to the top.
Here are some tips to get you started:
Build your Brand Image
Everyone knows how important brand image is to any aspiring business. Your brand is the name and face of your Thomson florist and it the first thing it needs to be is trustworthy. Your brand needs to be trusted by your customers. Good reviews and high ratings often reflect the image of your business and if your service is not up to par, then customers will less likely be attracted to your store.
Focusing on your image and creating a beautiful one will lead loyal customers to your doorstep and would attract a lot more. You could do this by having a unique flower arrangement or a specially made hand bouquet that will surely get your customers talking. Word of mouth can do a great deal if everything that is said is all good. It would be like free advertisement and we all know how people trust what other people say about a brand especially if the ones speaking does not even get paid for it.
Focus on your loyal customers
A mistake you could make is to get caught up with trying to get new customers into your shop that you neglect your existing ones. These customers deserve the most attention as they are the backbone of your store. They were the first ones there and like an author with its first reader, they are the vital step for your business to take flight.
Let your loyal customers know you have not forgotten them and are always thankful for their extra push and the way they took a chance with your business as they are not only your most loyal, but they are also your first critics and what they say can affect your business. You may do so by sending them a hamper delivery or a fruit basket as a sign of respect and appreciation.
Spread your wings, use social media and keep promoting your florist business
Lastly, do not be afraid to take the next step. Florist in Singapore are mostly aggressive when it comes to promoting their business and you should too! Take advantage of the tools freely available to you like the internet and social media and keep promoting your brand with promo deals, sales and special packages.